Professional Profile
Business Development and Partnership Leader with 10+ years of experience driving growth, visibility, and high-value partnerships for international organizations.
Proven track record in expanding global programs, securing strategic sponsorships, and building cross-border ecosystems spanning universities, research institutes, corporates, and public-sector stakeholders.
Experienced public-facing representative, adept at designing compelling value propositions, closing complex multi-stakeholder partnerships, and expanding global networks of scientists and industry leaders to strengthen credibility and long-term impact.
Work Experience
Associate Director, Business Development
商业拓展副总监
Mar 2022 – Jun 2025
World Laureates Association (WLA)
- Led global sponsorship and partnership development for the WLA Forum (2022–2025), personally originating and closing sponsorship deals. Scaled sponsorship revenue from six-figure contributions in 2023 to seven-figure sponsorships in 2024.
- Designed sponsor-facing keynotes and high-level engagement formats (e.g., L’Oréal Women in Science Salon). Built and managed the Young Scientists Committee, convening 100+ world-class young scientists in person.
- Led strategic public-sector partnership with the Shanghai Municipal Education Commission to deliver the Future Scientists Development Program, engaging ~100 outstanding students across 16 provinces alongside 20+ world-leading scientists as mentors.
Vice Director, PR & Strategic Investment
公关与战略投资副总监
Aug 2019 – Mar 2022
Ping An Asset Management Affiliate
- Led strategic partnership development and institutional engagement for large-scale investment and urban revitalization projects. Conducted multi-stakeholder negotiations with municipal governments, financial institutions, and corporate partners.
- Acted as a senior external representative, translating investment strategies into compelling proposals for public-sector stakeholders to successfully close a flagship cooperation agreement for historic urban district revitalization.
- Delivered the asset management project of a large-scale commercial complex in Guangzhou (GFA: 360,000 m²; total investment: over RMB 10 billion).
Senior Manager, PR & Strategic Investment
公关与战略投资高级经理
May 2016 – Jul 2019
Evergrande Group (Headquarters)
- Participated in and supported large-scale investment and asset acquisition projects.
- Coordinated closely with banks, legal advisors, and internal teams to support complex deal execution and cross-functional negotiation processes, contributing to transaction structuring and risk assessment.
- Contributed to the successful acquisition of a multi-billion RMB asset package from CITIC Group.
Deputy Manager, Business Development
商务拓展副经理
Jul 2013 – May 2016
Guangzhou Football Club
- Developed and closed commercial partnerships and sponsorship agreements with corporate brands and investors.
- Delivered sponsor activation during major international sports events (e.g., AFC Champions League Finals). Managed investor relations including nationwide roadshows.
- Launched and managed licensed co-branded products across consumer categories. Generated new revenue streams, enhanced brand equity, and delivered high-visibility sponsor exposure.
Education
Tianjin University
天津大学
2009 – 2013
Bachelor’s Degree, College of Management and Economics